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Watson Blogs

View our most recent posts from all of our blogs below or view our 5 blogs individually

5 No-Fail Marketing Tips to Engage Baby Boomer Consumers

Published on Mar 30, 2017 By: Blake Powers

Baby boomers are a primary target for companies in the dietary supplement industry. However, targeting this population with an effective marketing strategy presents some challenges you might not experience with other age demographics. The good news is that providers have the opportunity to earn business for a lifetime if their marketing efforts are successful.

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Tags: Custom Nutrient Premix


Confusing Claims

Published on Mar 28, 2017 By: Callie Pillsbury

When you go to the grocery store and pick up a carton of ice cream that says “reduced fat” and another one that says “low fat,” are you ever confused about the difference between the two? Or how about “high fiber” and a “good source” of fiber? Which is better for your health?

These are called nutrient claims. Nutrient claims describe the amount of a nutrient in a food, and the claim is typically located on the front of a package. Nutrient claims are available to help consumers find foods that target a specific nutrient of interest. But do you, as a consumer, know what these nutrient claims mean? The product you are choosing might not be as healthy as you think!

Here is a summary of common nutrition claims that consumers should know. This will make your next trip to the grocery store easier to find the best product for you.

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Tags: nutri-knowledge


Pet Supplement Trends 2017 and Beyond

Published on Mar 27, 2017 By: Mona Hollums
Part 2 of 2 View Part 1 Here

Love the Skin They’re In

The global skin and coat supplements market are expected to grow at a CAGR of more than 5% during the next five years. These supplements for skin and coat are formulated with essential fatty acids such as omega-3 and -9, as well as vitamins, minerals and other ingredients that support and nourish the cells of the skin and fur.

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Tags: pet food


Pet Supplement Trends 2017 and Beyond

Published on Mar 27, 2017 By: Mona Hollums
Part 1 of 2

The U.S. pet supplements market is poised on the verge of significant expansion. The first decade of the new millennium enjoyed double-digit growth rates, but then ebbed to a CAGR of 3.7% between 2010-2014, due mainly to that period’s generally uncertain economic conditions.

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Tags: pet food


Matcha to Mend the Mind

Published on Mar 24, 2017 By: Nikki Sepe

Matcha.  This vibrant green powder is now a featured functional beverage in coffee and tea shops, becoming so popular it’s growth is predicted to increase 25% each year until 2018 in North America(1). This traditional Japanese beverage can provide more health benefits per cup, knocking green tea out of the top spot.

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Tags: vitamin, nutri-knowledge, beverage, nutrition


Pet Food Trends - 2017 and Beyond

Published on Mar 23, 2017 By: Mona Hollums

2016 ended with nearly $75 billion in global sales of pet food products and, according to the marketing firm Packaged Facts, expenditures on pet foods is expected to reach $96 billion by the end of 2020.

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Tags: pet food


The Fat Is Where It's At!

Published on Mar 21, 2017 By: Callie Pillsbury

In the update of the Nutrition Facts Label, the labeling of “Calories from Fat” will be removed. Additionally, the Daily Value of fat will increase from 65 to 78 grams. This does not mean that the calories from fat do not matter. Calories from fat are still important to account for dietary health. But the FDA has removed “calories from fat” because there is scientific evidence that shows that the type of fat is more important to consider than the amount of fat. In this case, “total fat”, “saturated fat”, and “trans fat” will still be required on the label to show consumers the type of fat they are eating.  

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Tags: health


The Chemistry Behind Baking-Flour

Published on Mar 16, 2017 By: Abbie Walker

One of the coolest things about baking is that it’s a science. Meaning, that when you scale out your ingredients and mix them together, they undergo chemical reactions to bring you your final product. Which makes you, technically, a scientist!

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Cool off with Cold Brew Coffee

Published on Mar 14, 2017 By: Nikki Sepe

Cold Brew coffee has officially gone mainstream when Dunkin' Donuts released this new menu item.  Priced at over $3.50 for a cup, cold brew has customers talking.  Here is how cold brew coffee differs from a traditional iced coffee.

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Tags: diet, health, beverage, food, nutrition, millennial


The New Norm for Snack Foods

Published on Mar 7, 2017 By: Abbie Walker

As a kid, snacks are a staple in your diet. Whether it is some carrots, fruits, crackers, or pretzels, snack foods have always been a hit with the young crowd. Although, older generations still take advantage of “snack time.” And, why not? Snacks can give a great boost to anyone’s day. They can help with low blood sugars and small hunger cravings, plus provide some health benefits that may have been missed in an earlier meal.

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Tags: food


The Battle Between Baking Soda and Baking Powder

Published on Mar 2, 2017 By: Abbie Walker

Baking soda and Baking powder are two of the most well-known and popular chemical leaveners for at home baking. Recipes normally call for one or the other or both to be used. Why?

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Tags: baking, Featured Post


Happy National Pizza Day!

Published on Feb 9, 2017 By: Blake Powers

It is Friday night, it’s late and it has been one of “those” weeks. Just the thought of getting back up off the couch to make dinner is exhaustive. There is really only one solution when faced with this situation: pizza. For many Americans, having quick access to a pizza pie, whether ordered or frozen, when the thought of cooking an elaborate dinner cannot be born is the cherished tradition.

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Tags: Holiday Theme


Happy National Chocolate Cake Day!

Published on Jan 26, 2017 By: Mona Hollums

While some days of national observance serve a very worthy function, (such as the Great American Smokeout, observed the Thursday before Thanksgiving), some seem to serve no function at all, like June 7th (…how DOES one properly observe National VCR Day, nowadays?) To many, it seems like a lot of these ‘national days’ are just plain silly, or at least only have what I suppose would be called a ‘niche appeal’ (would you believe, there’s a ‘National Bunsen Burner Day’? Yup. March 3rd!)

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Tags: Edible Glitter


National Popcorn Day – January 19th, 2017

Published on Jan 18, 2017 By: Mona Hollums

Popcorn an American StapleFirst domesticated in Mexico about 9 thousand years ago, popcorn is now a staple on many snack shelves across America.  Once able to be made only in small batches in the kitchen, and early in the 19th century often eaten with milk and sweetener the way we eat cold cereal today, it wouldn’t be produced for wide-spread commercial sale until about 1890, five years after Charles Cretors invented the first steam-powered popcorn maker and vendors began selling it on street corners.

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Tags: Edible Glitter


Natural Color Trends in the Breakfast Cereal Industry

Published on Aug 18, 2016 By: Mona Hollums

Part 4 of a 6-part series

A Visual Feast

Food color trends project growth to rise to $2.3 billion by 2019

...and there’s plenty driving that figure. The growing world-population is of course a factor, but it’s being further shaped by consumer preferences. As we discussed in previous posts, people are essentially wired to consider its color when selecting a food, and as health-consciousness continues its steady rise in popularity, consumer pressure has also come into play.

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Part 3 - Natural Color Trends in the Food & Beverage Industries

Published on Jun 21, 2016 By: Mona Hollums

Part 3 of a 6-part series

A Visual Feast

We are what we eat ...

… and nowadays, consumers are not shy when it comes to demanding healthier choices.  It should come as no surprise that the number one trend in the food and beverage industries today, is to satisfy the consumer-driven need to shift away from artificial colors and flavors, while ALSO meeting expectations for taste and quality, according to FoodDIVE, the online food industry news and analysis site.

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Tags: Edible Glitter