In recent years, consumer momentum has consistently been from artificial to natural. As natural products make their way onto the shelves in more stores, that momentum will only increase. While in the past natural colors were less intense and less reliable than synthetic colors, the natural colors of today are vibrant, consistent, enduring, and free from unwanted tastes.
This guide covers the basics of natural colors, the history of food colors, and the benefits of coloring food. It then explores specific natural colors available to manufacturers.
Edible Glitter™ is a great way to add natural color to your product: it is exciting and all-natural and does well in diverse environments. Edible glitter™ is available from Watson in a full range of vibrant natural colors.